Final project

 Music video

https://youtu.be/DxJGNqOBEu8

https://drive.google.com/file/d/16uPHiaxruOhYmpyaBkASKXe9Bllmkozb/view?usp=drive_link

Social media page

 

We started a social media page to share news about our artist's new music video, album, and special CD package. We first posted a teaser photo saying "Coming Soon" to get people curious. Then, we kept them interested by showing sneak peeks of how we make our music. When people were really looking forward to it, we told them when the music video would come out, making them excited. We also used the special CD package to give fans a first look at the other songs on the album, giving them a special preview.

https://www.instagram.com/zunni.89?igsh=MTYxYXVrbDZmam9zcQ==

Digipak

 

Creative Critical reflection

 Creative Critical reflection

Q1. How does your product represent social groups and issues?

Ans. In our project we show a story about a girl who has left a bad relationship behind and is now really happy. We made this essentially for young people between 16-20 years old, who often find it hard to get over breakups. Our video shows them that it’s okay to let go of the past and focus on making a better future for themselves.

 

You can see throughout the video that the girl is enjoying her life alone, taking pleasure in small things without rushing to make new friends. We’ve tried to show her happiness through her colourful clothes, the daylight scenes, and how free she feels.our product aims to promote women’s empowerment by demonstrating that they do not need anyone else to be happy. According to judith butler, gender is a performance and traditionally women are portrayed as weak and dependent on men.however Our project aims to inspire those who are battling depression and anxiety stemming from unresolved feelings post-breakup, offering them a glimpse of hope that life extends beyond lost love, and that moving on is not just an option but a pathway to genuine happiness.

 

 

Q2. How do the elements of your production work together to create a sense of’ branding’?

 

Ans. We had a tough time because we could only film when it was sunny outside, which we thought would make our video look better. We dressed our character in bright clothes and cute jewellery and let her hair down to show she was happy with her ongoing life. We made sure her makeup and clothes matched the happy mode of our song. The bright pink and orange colours of her dresses suggested she was happy and joyful, fitting the theme of our project perfectly. We also added heart stickers to our digipak for a happy touch. We also used the crisp war filter on our digipak which give the true vide of the music video. We used the same fonts in our digipak, social media page as well as the video in addition to this, we added a smiling picture of the artist in the digipak which also appeared in the video. We did this all to create a sense of branding.Furthermore, to get people interested in our work, we created a social media page and shared everything there, hoping it would make them want to watch our music video. We shared the behind the scenes and the stills from the video with the caption ”coming soon” to keep our audience engaged.

 

 

Q3. How does your product engage with the audience?

Ans: Our music video is designed especially for young folks, particularly teenagers who are having a tough time moving past a bad relationship or a recent breakup. The key message we want to share through our video is that life doesn’t stop just because someone has walked out of it. We want to show that it’s possible to leave behind the pain and struggles you’ve faced and find happiness in life again, even if you’re on your own and not in a relationship.

 

The main goal of our music video is to remind viewers that the end of a relationship isn’t the end of everything. There’s so much more to life and plenty of reasons to be happy and embrace the beauty that life has to offer. We want to encourage our audience to accept that although they may have gone through tough times, life is still beautiful and they can find joy again by letting go of their painful pasts.

 

We’ve put a lot of effort and hard work into creating this project, not just to entertain but to hopefully make a difference in someone’s life. We hope that our music videos serves as an inspiration to our viewers, helping them to see that there’s light at the end of the tunnel and that moving on to happier times is possible. Our aim is for our audience to understand and absorb the message we’re trying to convey that no matter how hard things might seem now, there’s always a way to find happiness and that life goes on, full of possibilities and new beginnings.

 

 

Q4. How did your research inform your products and the way they use or challenge conventions?

Ans: Before we started working on our project, we had a clear idea of what we wanted it to look like. To bring this vision to life, we put a lot of effort into researching different aspects like the outfits our character would wear, the places where we would film, and the general appearance of the whole project.

We started by looking up outfit ideas on Pinterest to find the right style we were aiming for. After finding some pictures that matched the look we wanted, we showed them to our artist to check if she had similar clothes. It took a few tries, but eventually we picked out a few outfits that were just right for our video.

Our next step was to look for music videos that had the vibe we were going for, but this turned out to be our first big challenge. We couldn’t find any videos that were quite like what we had in our heads. So we went on youtube and watched a bunch of A2 level music videos for inspiration, especially focusing on how they did certain shots. We ended up being inspired by the video for Somebody to you especially the way they filmed with their friends and decided to try something similar in our video

Another hurdle came up after we thought we had finished filming. When we sat down to edit the footage, we realised that the lip- syncing was off in some scene. This meant we had to re- shoot those parts which was stressful because we were already tight on time.

For the special effect shot, like the masking shots, we first watched several tutorials on youtube to make sure we could do it right in one go, to avoid having to re-shoot. Thankfully with the help of those tutorials, we managed to get the shots we needed and edited them into the video smoothly.

We also looked into how different artists present their music and brand themselves, by studying their digipaks and social media pages. This research gave us a better understanding of branding and how we could apply these concepts to our music vides to make it feel more professional.

Through all these steps, despite the challenges we faced, we learned a lot and were able to create a project that we’re really proud of.